Take a look at our other acquisition campaigns for Racing TV

150 Days of Summer

The flat season is a notoriously difficulty time to attract new subscribers with the majority of racefans favouring jump racing.

The objective was to bring to life the exciting, colourful and dramatic calendar of flat racing throughout the summer months. Promote events, land offers and keep the campaign fresh.

Our approach was to wrap up the c.5 months of flat season racing under a 150 days of Thunder wrapper. A nod to both the speed and sounds of flat racing and the ‘glorious’ British summer.