Consumer engagement and bookmaker marketing. In shops, online and around the world.

Over the last couple of years, we have developed promotional assets for bookmaker numbers games and virtual racing products. These have varied from brand development to digital production and language adaption for international markets.

49’s lottery games

Having developed the 49’s brand portfolio a couple of years ago we were tasked with bringing 2 of the games to life digitally for presentation within bookmakers shops. Our role was to collaborate on the storyboards and create contemporary promotional animations that would stand the test of time. The 2 brands were 39’s and Fast 15’s.

Numble - a new 49’s numbers game

To compliment the 49’s draws and to drive brand engagement were tasked with creating a numbers based game that consumers could play regularly. We knew the presenters who are loved by 49’s fans should play a key part of this as well as incorporating any game attributes that could enhance the game.

We created Numble - 49’s own numbers game. Each week a target is set, 6 balls are provided, each with their own number and the task is to hit the target number using the 6 balls only once, 3 of which are the previous days hot balls. The target number and balls are set each time, the game is teased and promoted by the presenters and then a day later the results are given.

How to play video (client produced)

Virtual racing promotion and cross selling

Having developed the brand identity for 2 virtual racing brands; horse racing and greyhound we have created assets that can promote and cross sell the portfolio in race. Essentially a suite a virtual posters that appear during a race landing a range of core key messages.

Bet 365

We were tasked with developing initially a 5 min UK animation to bring to life a new lottery game Bet 365 had developed. With the UK 5 minute animation delivered, we produced versions across multiple international markets from Europe to China to South America. We also produced versions in multiple languages at 3 mins for in-shop bookmaker optimisation.

UK master version edit

Take a look at our other work for SIS and 49’s