Creating tomorrow’s recruitment agency

Recruitment is changing, more and more is direct, Linkedin is the default, it’s more over-supplied than ever, and yet perception is the same as it ever was​.

In the Creative Marketing industry, recruitment hasn’t a great reputation. It’s truly a people business and yet business is done at a transactional level – what happened to relationships?​

Our role was to develop the brand platform, ‘Where talent prospers’, with tone of voice and guidelines to reposition the brand and adapt to a Linkedin, on demand recruitment culture. Not only change behaviour externally but internally too. Flip the negative perception and look beyond recruitment today and react to what the industry will look like in the future.

Social Post templates

Social Post templates

Website Homepage geminipeople.com

Website Homepage geminipeople.com

Brand guidelines

Brand guidelines

Four word tone of voice construct

Four word tone of voice construct

Brand core values

Brand core values

Signature action - Credible expertise

Signature action - Credible expertise

Signature actions - Maintaining relations

Signature actions - Maintaining relations

 

18 months later…

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Click through and take a look at our other brand development work.