Brand campaign - the home of British and Irish racing
When Racing TV acquired the rights to broadcast live Irish racing they tasked us to re-launch their brand and recruit subscribers to their TV channel in the UK and Ireland. We developed a multi channel campaign showcasing the new offering using TV, Radio, press, digital display, programmatic, social and DM…. all of which comprised over 150 separate assets and went from concept to delivery, in just one month. The campaign broke recruitment records as well as being a finalist for an international sports marketing award.
Take a look at our other acquisition campaigns for Racing TV