Multi channel direct response campaign
Cheltenham is the greatest festival on the calendar, often referred to as the World Cup of racing.
Our objective was to acquire new customers and land the message that Racing TV is the only place to watch all of the festival live and without ad breaks getting in the way. The campaign ran across press, social, digital and experiential.
Our approach was to dramatise the epic nature of the festival, borrowing from the visual language of movie trailers, headlining with Watch every race, live and uninterrupted only on Racing TV’.
The results - the campaign smashed the new customer targets, as well as stemming churning the period and in addition the campaign was shortlisted for The Sports Pro OTT awards for the Best Marketing Campaign 2020.
Full DPS Press
Offer Half DPS Press
Press Strip ads
Promotional Solus Email
Cheltenham themed playing cards promoted on Twitter
Homepage takeover banners
Direct Marketing to lapsed customer base - click on image to enlarge
Cheltenham week competition social posts
Fan Engagement - Pub experiential takeover promoted on Twitter
Take a look at our other acquisition campaigns for Racing TV