Fancy a 3/1?
Three brand films delivered in one month
World Pool is a collaboration between global totes and the Hong Kong Jockey Club (HKJC). which allows bettors from all over the globe to bet into a single pool, bringing them together into one multi-million pound pool betting experience.
Below is one of three films we produced to promote the event. They are good examples of how we worked within very specific brand guidelines, using existing assets to turn 3 films around within a month - including the scripts going through Clearcast. And for a budget around £15K for all edits. It’s been running on Skye 424 and social platforms. Whilst we are not going to be entering these into the next D&AD awards (!), they have received great feedback i from people in the racing industry who ultimately are the people who count.