Transforming the holiday experiences in this tranquil oasis

Overview

Spindlewood Country Holiday Park is set in the rolling hills of the High Sussex Weald, close to the historic coastal town of Hastings. Under new ownership, the primary goal was to significantly increase Holiday Home sales.

Challenge

The existing brand and website had become dated and no longer reflected the quality of the park or its location. Lead generation was inconsistent, and there was no clear digital sales strategy in place.

Solution

We refreshed the brand with a new logo and modern, conversion-focused website, then implemented a clear sales strategy:
Sell the area. Sell the site. Sell the homes.

This approach positioned Spindlewood as a lifestyle opportunity first, before guiding prospects towards purchase.

Execution

• Google Ads and social media campaigns to drive high-intent enquiries

• Ongoing content to build trust and aspiration

• Brand and sales films supported by regular incentives

• Clear lead capture across website and advertising channels

• Email nurturing campaigns to follow up warm leads during the quieter winter months

Results

• 70 leads per month on average

• £750,000 in Holiday Home sales within the first few months

• A scalable digital funnel to support ongoing growth

Outcome

By combining a refreshed brand with performance-driven marketing, Spindlewood Country Holiday Park was successfully repositioned to convert interest into enquiries and enquiries into sales.