Be more than a logo
Your brand identity is the heart of your business - the way people feel when they see, hear, or experience you. It’s not just design; it’s emotion, story, and connection. A strong identity turns your brand into something people trust, desire, and want to be associated with.
Gemini People
Creative recruitment had lost its soul. A people business reduced to transactions — where did the relationships go?
We set out to change that. To build a brand with heart and purpose. ‘Where talent prospers’ became more than a platform — it’s a mindset. A new tone, a new energy, reshaping how the brand connects in a LinkedIn-driven, on-demand world.
This wasn’t just about changing perception — it was about changing behaviour, inside and out. Looking beyond recruitment today to imagine what it could be tomorrow.
The Shower Lab
The Shower Lab craft luxury showers for some of the world’s most beautiful homes and hotels. Their products are exceptional — but their brand had lost its sparkle. We set out to redefine not just their identity, but the very perception of what they create — transforming shower enclosures into shower spaces.
Through immersive workshops, we uncovered their story, clarified their purpose, and built a bold new brand foundation. From a refined visual identity to a new website and product brochure, every touchpoint now reflects their true craftsmanship.
Racing 1
Our brief was to unite four global racing partners under one powerful name.
A modern, own-able brand built to capture the nonstop energy of the sport.
Racing1 delivers a fully managed global race book — data, streaming, pricing, and risk — with races every 10 minutes, 24/7. The thrill of racing, redefined.
49s
For 25 years, 49’s has been a lottery game loved by millions around the world — but its brand was stuck in 1996. The look, tone, and personality hadn’t evolved, leaving no clear identity or consistency.
Our goal was to bring 49’s into the 21st century — creating a fresh, vibrant brand that celebrates its fun, excitement, and accessibility while elevating it far above the cliché gaming crowd. A modern identity with personality, clarity, and confidence.
We helped develop further shorter form lottery games and virtual racing formats.
Brand punch, at a pinch
Engineering brands don’t have to be staid or emotionless.
Great branding isn’t just for the giants — it’s for anyone with ambition.
You don’t need Jaguar budgets to look world-class — just the right identity to match your vision and the right marketing partner to help capture that belief.