Bring home the jumps

Throughout 2020 sport was without live fans, no one could attend racecourses, everyone would be watching at home.

Our objective was to land Racing TV’s superior coverage with a highly confident tone which reflects their leadership position and passion for racing, aiming to be light hearted bearing in mind the mood of the country at the time.

Our approach - “bring home the jumps” - a highly confident campaign idea which worked both literally and tonally, it’s something only Racing TV could say and back up with actual coverage. Visually we wanted to be subtle enough to land the idea but not too obvious or comedic so we used a number of home cues throughout the work which signpost you are at home, but at no stage does this take over from what we are selling – live jumps racing.

All in all - over 15o campaign assets, all delivered in 4 weeks and all via zoom.

Take a look at our other acquisition campaigns for Racing TV