Brand launch activity for a new international market

As RMG’s international channel, Racing TVi are a premium supplier of live racing of the best of British and Irish racecourses courses to various markets around the world. No one has more coverage. Italy has always been a market which bought content and with Italian betting laws changing, Italian bookies will now be able to offer betting on all overseas content, offering much more exciting choice for their customers. Our objective was to produce a 30 second TV spot and 10 second edits, in both English and Italian, to appear in bookmakers to promote RTVi’s unrivalled coverage of the best race meetings in the world and encourage Italian punters to bet on British and Irish racing. With the help of RTVi’s ambassador, Frankie Dettori, the film highlighted how premium, steeped in heritage and unmissable British and Irish racing is.